CGI which stands for computer generated imagery which is used to produce images for many purposes including visual art, advertising material, anatomical modeling, architectural design and engineering.

Sometimes a sales campaign needs a visual to help convey a particular theme or concept that may be quirky or difficult to capture in a real-world setting, CGI can cover ground where alternative methods would fall short or involve multiple costly photo shoots, even incorporating effects that go beyond the bounds of reality.

CGI can be afordable and very flexible for your projects and massively boost your sales, even before the house or product is even built.

Please see below some of our amazing work we have done for our clients over the years.

Creative Visuals
360° Interactive Images
Virtual Staging
Street Scenes
Diagram Visuals
360° Interactive Tours
Site & Floor plan Visuals
Product Visuals

What is CGI?

A 3D visual or CGI is the result of converting an idea or drawing into a 3D model which then can be used to create stunning photorealistic or stylised imagery.

CGI allows absolute freedom to create with no boundaries and does away with the need not only for costly location photography, studio hire, admin and agency fees but also the limitations they impose.

Why have CGI for your next project?

  • The power and flexibility of 3D visuals marries perfectly with the needs of property developers or manufacturers.
  • Working from architects drawings and designs we are able to create an accurate representation of the finished article long before building begins thereby providing a valuable tool at every stage of development.
  • Get a pre-emptive vision of potential layouts, alternative material finishes, landscaping possibilities and every other possible feature that may be important to a development before committing to the final design, both ensuring the desired outcome is achieved and potentially saving time and costs during supply and final build.
  • Application for planning permission can be a long and drawn-out process, particularly when dealing with renovations and locations with aesthetic precedents CGI can be a Market.
  • Realistic lighting simulations and ever-evolving 3D software continue to blur the line between CGI and photography allowing a developmer to market and potentially secure sales at the early stages of the project.

Still unsure if CGI is right for you?

Contact us by email or phone and speak to one of the designers to discuss our process. Call: 0121 666 7446/ Email:

Our CGI procedure from initial brief to final stage

Stage one – Brief

This is where we receive the clients brief for their project and all the architect drawings showing all the dimenstions which we will use to re-create the CGI.

We then put a quote together based on the supplied information and if the client is happy to proceed we will move onto stage two.

Stage two – Model

We use the DWG or PDF files supplied by the client to put together the 3d model of the house, interior or environment at 1 x 1 scale.

Stage three – Texture

After the 3d model is created we use the material schedule from the architects to start adding the textures to our models. Some textures will need to be created from scratch and some can be used from a library of materials and textures.

Stage four – Final draft

The first draft can then be sent to the client for checking. This gives the client the opportunity to make small changes and tweaks to the image supplied. Any adjustments can then be made to the models ready for the final image to be rendered.

Stage five – Final Image

At this stage the final image is then rendered at full size resolution and post production can then be applied to the final image. The final image can then be sent to the client for complete sign off. This can then be used in a brochure, billboard, poster or shared on social media or on a website to advertise the property.

“…as our sole creator of CGIs and regular supplier of packaging designs, advertising and literature, The Drawing Room is a vital asset to our marketing team.”
Lynne - Marketing Co-ordinator
Jon - Blood
“It is comforting to know that we are working with a team who understand the client…”
Jon - Graphic Design Agency
“TDR’s tireless attention to detail along with their inspirational, clear and simple images… places them amongst our key consultants.”
Graeme - Property developer
Wonderful Homes
“Really professional and always ready to help and make suggestions. Nothing is ever impossible with the team and glad that I can turn to them with any projects and go out of their way to meet tight deadlines. Very happy with the entire team and a company that is reliable.”
Lorraine - Customer Relations & Interior Design
St Philips
“I wouldn’t hesitate to recommend The Drawing Room. The portfolio of CGI’s they prepared for our development of seven townhouses in Harborne, ‘Harborne Place’ is the best CGI I’ve seen. ”
Fiona - Director

Want to know more? Give us a call on 0121 666 7446